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Making products accessible by default

A half-black, half-white contrast circle beside a button with a visible focus ring and a pointer

Accessibility isn't a final check before launch. The small habits that make every screen usable for more people from day one.

Accessibility often gets treated as a checklist at the end of a project. By then, fixing it means redesigning screens and rewriting code. Building it in from the start costs far less, and makes the product better for everyone.

Contrast and text size

Text that’s hard to read is hard for everyone, not only people with low vision. We check colour contrast as we design, and keep body text large enough to read comfortably on a phone in daylight.

Everything works with a keyboard

Some people can’t use a mouse or a touch screen. Every button, link and form on our projects can be reached and used with a keyboard, with a clear visible focus so people always know where they are.

Labels that make sense

Screen readers read out what’s on the page. A button labelled “Click here” or an icon with no label tells a screen reader user nothing. We write labels that make sense on their own:

  • Buttons say what they do, like “Send message”
  • Images describe what matters in them, or are hidden if they’re decoration
  • Form fields have real labels, not just placeholder text

Don’t rely on colour alone

If an error is shown only by turning a field red, some users will miss it. We pair colour with text or an icon, so the message gets through either way.

Respect motion settings

Animation can make some people feel unwell. When someone has asked their device to reduce motion, our products listen and tone animations down.

Better for everyone

Captions help people in noisy places. Clear labels help people in a hurry. Good contrast helps everyone on a bright day. Accessible design is simply good design. Talk to us about building it into your product.

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